ROOF COATERS ARE ABOUT
Does your roof really benefit from coating?
Does it last or are they just after a quick pound.
This is how it could look after just a few months
3 Sales Tricks to Avoid
While some salesmen and women are genuine, friendly and not too pushy the reality is there are many within the roofing industry that care about only one thing – getting you to part with your money so they can earn their commission.
Did you know that the average commission for a salesperson within the roofing industry is 15%?
That is course on top of any fixed/basic salary!
So if you were to sign on the dotted line for work totaling £4000, a whopping £600 of that will go direct the salesperson.
With that in mind, it should be no surprise to you that some will go to almost any length to get your signature.
Common Sales Tactics
Here are three of the most common tactics/tricks that used to get you to sign on that dreaded line:
1) Attempts to Rush You
This is a common tactic used by many salespeople. Within the roof coating industry you may encounter some/all of the following offers, all are designed to prevent you from doing research on the company, products or methods. These are tactics to get you to sign up quickly:
- You will be their first customer on this street, so you are entitled to a huge discount. You must sign up now though, otherwise your neighbour may get this deal instead of you.
- Offers that are only available for a limited time, such as the next four days.
- The company is working in your area and has some materials left over, you are offered a huge discount but again you must sign up now.
2) Scare TacticsThis approach may not fool everyone, but if you are elderly or know nothing about roofs then you are a potential target of these scare tactics:
- The tiles on your roof are coming to the end of their life and either need replacing or sealing/coating with a liquid.
- The roof has multiple issues which would cost a fortune to fix, but this company can carry out the work and apply a coating/sealant to prevent future problems.
- The salesperson points out several other homes they have worked on in your area and claims the work was essential, he/she also claims your roof is in the same condition.
3) Confidence Tricks
- The salesperson makes unrealistic claims about how your heating bills will be drastically reduced if you have this coating applied to the roof tiles.
- Makes claims about how the value of your home will increase if you buy this product.
Many roof coating companies employ canvassers to target certain areas en-masse. These people are almost always paid on commission and it doesn’t matter to them if your roof actually needs work doing or not, you are their pay cheque and for this reason we advises everyone to ignore all door-to-door canvassers regardless of what they are selling.
A genuine roofing company would visit a customer to inspect the roof and answer any questions before creating a quotation that can be left with the customer so he/she can decide if they want to proceed, do some more research or get other quotes to compare the prices.
Companies to avoid are those that use the sales tactics listed on this page. There is no justification for rushing/pushing a consumer into a decision. This behaviour is all the more disgusting when used against the elderly or those with behavioural difficulties.